New Publication: Megachurch Post-COVID Lockdown Videos on Facebook

I’m excited to share my article recently published in the Journal of Religion, Media and Digital Culture: Fear Not, for I Am with You Again (Socially Distanced): A Qualitative Thematic Analysis of Megachurch Post-covid Lockdown Re-opening Videos on Facebook. My research is featured in the Volume 11, Issue 3 of 2022, just available this week

Using a qualitative thematic analysis, I explore the socially mediated video communication of large churches intended to inform and promote their re-opening after closures during the initial lockdown phase of the covid-19 pandemic in Spring 2020. Specifically, the study seeks to understand the nature and motivation of the visual and scripted messages churches used to address congregational fear and anxiety about the risks of contracting the illness from attending in-person worship services, something entirely new to the modern church experience. The inductive analysis is sensitized by the extended parallel processing model, ritual communication theory, and the concept of security theater.

You can read this peer-reviewed article on the publication web site. if you have institutional access, or the pre-press accepted manuscript from my site.


Author: toddwold

Todd Wold is an Assistant Professor of Communication at Asbury University School of Communication Arts in Wilmore, Kentucky, and a Ph.D. candidate (ABD) at Regent University at Virginia Beach, Virginia. His research interests include the political economy of social media and crowd patronage platforms, the digital displacement of faith practices and authority in church communities, and transcendence in filmmaking.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s