New Publication: More on Facebook/Meta

I’m excited to share my article recently published in Artifact Analysis: “Not a Foregone Conclusion: The Early History of Facebook’s Political Economy of Social Media.” My research will be featured in the Winter issue in March. 

Using historical methods of analysis, I explore Zuckerberg’s public statements, artifacts, and documents for the first indications of Facebook’s embrace of a commercial model—specifically, the earliest indications that Zuckerberg believed the value of Facebook was rooted in advertising, as well as any evidence that he considered other fee-based or non-profit approaches. This research makes use of the digital archive of Mark Zuckerberg’s public utterances, The Zuckerberg Files, housed within the University of Wisconsin-Milwaukee’s Digital Commons website.

You can read the preprint on ResarchGate.